20 Universal Laws of Service Excellence    by Allwell Nwankwo
Price: $5.99 USD. 23720 words. Published on November 6, 2009. .
Customers are among the most prized assets of every business. And they know it. You either serve them well or they punish you by going to competition. This book offers you time-tested principles that will help you and your organization, no matter where you operate, to excel in the business of serving customers and…earning excellent returns for doing so.

All Employees Are Marketers    by Richard Parkes Cordock
Price: Free! 11130 words. Published on February 12, 2010. .
Still Think That Marketing is Just the Responsibility of Your Marketing Department?” Think again! The fact is ALL your employees and managers — regardless of their title, job description, level of seniority or length of service are ultimately responsible for increasing your revenues and profits.

Eight Steps to Customer-Centric Thinking    by Griff Lindell
Price: $4.95 USD. 2310 words. Published on April 19, 2010. .
Walking in your customer’s shoes helps you deliver value messages that customers need to hear. There is an eight-step process to develop the customer-centric thinking approach to marketing –both in retail and business to business.