All Employees Are Marketers    by Richard Parkes Cordock
Price: Free! 11130 words. Published on February 12, 2010. .
Still Think That Marketing is Just the Responsibility of Your Marketing Department?” Think again! The fact is ALL your employees and managers — regardless of their title, job description, level of seniority or length of service are ultimately responsible for increasing your revenues and profits.

Eight Steps to Customer-Centric Thinking    by Griff Lindell
Price: $4.95 USD. 2310 words. Published on April 19, 2010. .
Walking in your customer’s shoes helps you deliver value messages that customers need to hear. There is an eight-step process to develop the customer-centric thinking approach to marketing –both in retail and business to business.