All Employees Are Marketers    by Richard Parkes Cordock
Price: Free! 11130 words. Published on February 12, 2010. .
Still Think That Marketing is Just the Responsibility of Your Marketing Department?” Think again! The fact is ALL your employees and managers — regardless of their title, job description, level of seniority or length of service are ultimately responsible for increasing your revenues and profits.

Eight Steps to Customer-Centric Thinking    by Griff Lindell
Price: $4.95 USD. 2310 words. Published on April 19, 2010. .
Walking in your customer’s shoes helps you deliver value messages that customers need to hear. There is an eight-step process to develop the customer-centric thinking approach to marketing –both in retail and business to business.

If It Wasn't For The Customers I'd Really LIke This Job: Stop Angry, Hostile Customers COLD While Remaining Professional, Stress Free, Efficient, and Cool As  A Cucumber.    by Robert Bacal
Price: $9.99 USD. 62420 words. Published on February 21, 2011. .
An absolutely ESSENTIAL book for anyone working with customers, even if your customers are internal to your own organization. Over 120 specific tactics will help you stay in control of difficult, angry or demanding customer situations, and it makes no difference whether you are in retail, service, or professional type environments. Save time, stress, and improve customer satisfaction.