Provoke: Why the Global Culture of Disruption is the Only Hope for Innovation by Linda Bernardi
Approx. 59,410 words.
Published on March 5, 2013.
In Provoke, “innovation provocateur”, entrepreneur and strategist Linda Bernardi reveals the discomfort with which corporations, boards of directors, investors and academics regard disruptive ideas—and why embracing this discomfort to create a Culture of Disruption is the only way that business can innovate and revitalize the global economy.