How Not to Run your Business, A Guide for the Positive Thinker
By Jephtah Lorch
Published: September 25, 2011.
A book for new managers discussing the roots of business success, qualitative decisions and their translation into executable activities. It is about people, leadership, choices, innovation, markets, communications and execution strategies. An example-rich methodology shares vast experience to improve executive decisions while avoiding typical pitfalls. Recipient of the 2013 QED excellence award