Email Marketing - A guide to the Internet's most effective marketing tool by Mary Butler
Price: $4.99 USD. 28590 words.
Published by The Butler Publishing Group on October 24, 2009. .
The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising—if they’re not listening to downloaded MP3s and podcasts. The world is tired of commercials—unless they invite them.