Understanding the Facebook Generation by Tod Maffin
Approx. 2,780 words.
Published on December 12, 2009.
Still trying to reach Gen Y with traditional media? Approaching them with methods that they're actually ignoring?
Understanding the Facebook Generation will help you reach potential employees aged 18-35, discusses how to articulate meaning in your organization (a key to recruiting this group) and a description of the key defining work ethics from the past four decades.