Facebook Advertising Primer by Todd Kelsey
Approx. 28,910 words.
Published on December 4, 2010.
The Facebook Advertising Primer is written in easy to understand language, showing readers how to take advantage of this fast-growing opportunity. The books covers creating Facebook ads for a Facebook page or a separate Web site. The book also introduces free tools like Google Sites, Google Checkout and Google Analytics, for learning all the way from ads to ecommerce and measuring performance.