Green Spin (or) Promoting the Green Message by Nicolle Kuna
Price: $5.75 USD. 50750 words.
Published on September 4, 2012. .
Written for green consultants, campaigners and marketers: 'Green' may be the banner we use to head our campaigns but there are other shades and styles we can try. Environmentally aware marketers are paying more attention to the audience's gut-feelings & emotions in the ways they frame their messages & rethinking the shape and colour of their campaigns. Green Spin investigates these new trends.