Navigating The Creative Process: 6 Steps to Creative Success by Steve Nubie
Approx. 19,130 words.
Published on October 24, 2009.
True stories from the creative front based on one man's 35 years in the Advertising biz on both the agency and client side of the business. How the creative process works, and why it often stumbles is explored over the 6 steps that are too often missed, misunderstood or ignored.