MARKETING OF REFRACTORY PRODUCTS- A STUDY OF REFRACTORY INDUSTRIES IN ORISSA, INDIA
by saikat gochhait, Jr
In this dissertation, a sectoral review of the refractory industries in Orissa was taken into consideration. The emphasis was laid down in finding out to know the competitive advantages, which the large refractory makers have created overtime and their adaptation to the changing environment. So its highlights the standardization adaptation for survival of the industries in long run.