The Market Entry Toolkit by Bill Decker
Approx. 28,180 words.
Published on October 3, 2011.
How do you select a foreign market correctly? Is there a way to "grade" a market and compare one country to another? How do you choose the correct way to enter a foreign market? How do you effectively sell in different countries? What are the roadblocks and pitfalls that await you overseas? How do you avoid "losing your shirt" abroad?