Fast, Flat and Free: How the Internet Has Changed Your Business
by Gihan Perera
Marketing your business used to be about branding, hype, advertising, mass markets, needs, traffic, transactions, copywriting and better products and services. But now it's about personality, value, reputation, niches, wants, communities, connections, buying frames and better experiences. This book explains how the Internet has changed your business - and what you need to do about it.