From Spark to Finish: Running Your Kickstarter Campaign by M.C.A. Hogarth
Approx. 11,580 words.
Published on October 8, 2012.
In my first year on Kickstarter, I ran four campaigns. All four succeeded; in fact, all four overfunded, some by over 400%. I am not a media superstar. I am, at best, a very energetic indie author and freelance painter. But even a small fish can make a big splash in the Kickstarter pond... with the right tools. This guide outlines the steps I took to build and fund all of my campaigns.