Enabling Globalization- A Guide to Using Localization to Penetrate International Markets by Nabil Freij
Approx. 39,200 words.
Published on February 19, 2010.
Companies come to us with a desire to go global but unsure of what the process entails. Some face a Catch-22 dilemma. They want to penetrate international markets, but cannot justify the localization costs.
Others – some who have been localizing for years – want to know more about the new tools and processes that will improve both their results and their bottom line.
This book is for all!