Books tagged: marcia yudkin

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Found: 5 results

Marketing for Introverts
By Marcia Yudkin
Price: $2.99 USD. Words: 7,340. Language: English. Published: May 24, 2012. Category: Nonfiction
Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? If so, you may have been sold a bunch of malarkey when it comes to bringing in customers. Contrary to stereotypes, introverts can excel at marketing.This ebook describes how introverts can approach networking, publicity, getting published, speaking in public and more while being true to themselves.
Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization
By Marcia Yudkin
Price: $9.99 USD. Words: 20,200. Language: English. Published: May 25, 2012. Category: Nonfiction
This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on persuasive strategies that work and those that may backfire.
Meatier Marketing Copy: Insights on Copywriting That Generates Leads and Sparks Sales
By Marcia Yudkin
Price: $9.99 USD. Words: 21,510. Language: English. Published: May 25, 2012. Category: Nonfiction
Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips on how to unleash the power of words to nail the sale.
Publicity Tactics: Insights on Creating Lucrative Media Buzz
By Marcia Yudkin
Price: $9.99 USD. Words: 19,870. Language: English. Published: May 26, 2012. Category: Nonfiction
Get noticed. Earn your 15 1/2 minutes of fame. Spread the word far and wide. Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.
No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing
By Marcia Yudkin
Price: $2.99 USD. Words: 9,850. Language: English. Published: June 17, 2012. Category: Nonfiction
Learn to write attention-getting yet sincere and helpful sales copy. This concise handbook from an expert on copywriting and creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.