Top Secrets for Promoting Your Program with Ads, Written Materials, and the Phone by Gini Graham Scott
Approx. 18,170 words.
Published on November 10, 2009.
This book features chapters on advertising your program effectively; creating professional brochures, fliers, and posters; writing impressive letters; and using proven telephone techniques. It discusses how to place ads and write powerful ad copy, and it describes strategies for calling and meeting with different types of people, including those with a wide network of contacts.