Books tagged: marketing communications

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Found 5 results

One Dish Wonder: A Simple Recipe to Manage Communication Risks
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Price: $7.99 USD. Words: 9,110. Language: English. Published: October 10, 2011 by We Green Solutions. Category: Nonfiction » Business & Economics » Public relations
Everything is about communications. There is nothing that we say or do that does not have a communication implication and outcome. Written for busy CEOs, leaders and senior executives, One Dish Wonder is peppered with vital points and anecdotes that offer simple yet compellingly valuable advice on managing communication risks. An indispensable guide for anybody in business.
The Essential Beginner's Guide to Working With Bloggers
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Price: $19.99 USD. Words: 12,730. Language: English. Published: February 15, 2013. Category: Nonfiction » Business & Economics » Public relations
An essential guide for businesses and professionals who want to use bloggers as an effective marketing platform.
Selling Outside the Square: Creative Ideas to Help YOU Make More Sales
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Price: $4.99 USD. Words: 24,620. Language: English. Published: June 4, 2013. Category: Nonfiction » Business & Economics » Sales & selling / management
What causes today's average person to buy things? Is there a psychological reason? In other words, does an unconscious mental "trigger" get pulled? These are the questions that author Bob Boog asked himself, and gives YOU all the answers in Selling Outside of the Square. "Fun to read and easy to follow, no matter what product you are selling, I would recommend this book."
Marketing Management Concepts and Tools: A Simple Introduction
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Price: $5.99 USD. Words: 4,720. Language: English. Published: April 15, 2014. Category: Nonfiction » Business & Economics » Marketing
Marketing Management Concepts and Tools: A Simple Introduction presents the fields key ideas and methods. Discover the basics, management goals, consumer-led marketing, strategy, segmentation, market dynamics, competitive strategy, brand creation, consumer behaviour, B2B, market research, innovation, services, internet, communication, advertising, distribution, pricing and the future of marketing.
GET LIFT: How to Improve EMAIL Results With Affluent Customers and Prospects
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Price: $4.99 USD. Words: 8,340. Language: English. Published: August 20, 2014. Category: Nonfiction » Business & Economics » Marketing
A guide to a new methodology that significantly increased response (in percent and dollars) to emails sent by major brands to customers and prospects. This is not speculation. It is a "How to" book for the experienced marketer seeking the next edge in electronic commerce. The methodology is based on $1.5 million in original research. One author is a marketer, one an award-winning mathematician.