By Alan Stevens
Published: November 21, 2009 by
An invaluable guide, full of insights." THE GUARDIAN Let the pros show you how to handle the media... If you have an important message to get across it pays to learn from the best. This book gives you insider access to the combined knowledge of MediaMasters in fields ranging from politics, sports, weather and news to comic strips, chat shows, soaps, photography, radio and the internet.