Winning New Customers in Recession & Recovery by Rupert Hart
Approx. 10,160 words.
Published on December 30, 2009.
How to win new customers efficiently?
You can't chase after every potential customer who moves, along with all of your competitors. You have to think smarter or you will waste a lot of effort.
This book will help you win new customers in 3 ways: flooding into near markets, increasing market coverage and presence, and reaching for far markets.
Essential reading for busy managers.