The Man Behind The Brand - Big Business    by Doug Gelbert
Price: $0.99 USD. 7220 words. Published on December 1, 2010. .
Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Maytag, Kellogg. Nowhere to be found. How many names are more famous than Howard Johnson or Milton Bradley Oscar Mayer? But who were these folks? Let’s look at the men behind the corporate names.

Famous Names; Forgotten People - 250 Stories of Forgotten People Behind Our Brand Names    by Doug Gelbert
Price: $5.00 USD. 132530 words. Published on April 26, 2012. .
Howard Johnson, Milton Bradley, Oscar Mayer, Russell Stover, John Deere. Real people all. Here are the stories of 250 men and women whose products became household names. Many are inspiring, some are dispiriting (David Buick, raise your hand) but may none be forgotten.