Inspired: How To Create Products Customers Love
By Marty Cagan
Published: March 30, 2010.
Why do some products make the leap to greatness while others do not?
Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it is not worth building anything.
Product Management expert Marty Cagan shares lessons learned from working at several of the most successful companies in the world.