Books tagged: product management

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Found 8 results

Inspired: How To Create Products Customers Love
By
Price: $9.99 USD. Words: 62,180. Language: English. Published: March 30, 2010. Category: Nonfiction » Computers and Internet » Internet
Why do some products make the leap to greatness while others do not? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it is not worth building anything. Product Management expert Marty Cagan shares lessons learned from working at several of the most successful companies in the world.
Product Manager Product Success: How To Keep Your Product On Track And Make It Become A Success
By
Price: $9.97 USD. Words: 9,070. Language: English. Published: January 27, 2014. Category: Nonfiction » Business & Economics » Marketing
Dr. Jim Anderson explores what product managers have to do in order to make their products a success. Dr. Anderson uses real-world examples from Microsoft, Dell, and Toyota to show product managers both what works and what doesn't work when it comes to capturing your customer's imagination (and their wallets). Contained in this book are the tips and tricks that you need to control your career.
How To Have A Successful Product Manager Career: The Things That You Need To Be Doing TODAY In Order To Have A Successful Product Manager Career
By
Price: $9.97 USD. Words: 8,000. Language: English. Published: January 28, 2014. Category: Nonfiction » Business & Economics » Marketing
Congratulations – you are a product manager. Or you want to be one. No matter where your career is at right now, what we need to have a talk about is how you can take it to the next level. What You'll Find Inside: * HOW GREAT PRODUCT MANAGERS KEEP THEIR PERSPECTIVE * SHOULD YOU GET AN MBA? * #1 SKILL THAT A PRODUCT MANAGER NEEDS TO HAVE * THE PRODUCT MANAGER'S READING LIST
Communication Skills For Product Managers: The Communication Skills That Product Managers Need To Know How To Use In Order To Have A Successful Product
By
Price: $9.97 USD. Words: 8,510. Language: English. Published: January 29, 2014. Category: Nonfiction » Business & Economics » Marketing
Do product managers have super powers? Probably not, but there are some product managers who seem to be more successful than others. These "super" product managers seem to be able to make things happen almost effortlessly. What's their secret? What You'll Find Inside: * GOT A MINUTE? THE POWER OF MEETING MINUTES * BRAINSTORMING: HOW TO DO IT THE RIGHT WAY! * HOW QUICKLY DO PRODUCT MANAGERS NEED
Product Failure Lessons For Product Managers: Examples Of Products That Have Failed For Product Managers To Learn From
By
Price: $9.97 USD. Words: 10,440. Language: English. Published: January 29, 2014. Category: Nonfiction » Business & Economics » Marketing
Product failures are never something that a product manager wants to talk about. We all live with the secret dread that someday the product that we are responsible might turn out to be a failure. When that happens, we all expect that we'll be asked to leave the company. What You'll Find Inside: * HOW DELL PRODUCT MANAGERS STOLE CHRISTMAS * NEW COKE: A PRODUCT MANAGER CAMPFIRE STORY * PEPSI FUMBLE
Customer Lessons For Product Managers: Techniques For Product Managers To Better Understand What Their Customers Really Want
By
Price: $9.97 USD. Words: 9,850. Language: English. Published: January 29, 2014. Category: Nonfiction » Business & Economics » Marketing
In the end, it all comes down to what your customer wants to tell you about your product. However, how many of us have been taught how to listen to our customers? What You'll Find Inside: * LET’S GO VISIT THE CUSTOMER, PRODUCT MANAGER * ARE ANGRY CUSTOMERS A PRODUCT MANAGER’S BEST FRIEND? * CUSTOMER LED NEW PRODUCT DESIGN: NOTES FROM THE FIELD * YOUR CUSTOMERS ARE IDIOTS & YOU NEED TO TELL THEM
Product Development Lessons For Product Managers: How Product Managers Can Create Successful Products
By
Price: $9.97 USD. Words: 9,830. Language: English. Published: January 30, 2014. Category: Nonfiction » Business & Economics » Marketing
What is a product manager without a product? Nothing. That's why it's so very important that when a product is being developed that the product manager be involved. Now exactly how best to go about doing that is an entirely different question. What You'll Find Inside: * TRACKING YOUR PRODUCT DEVELOPMENT: WHAT WORKS, WHAT DOESN’T * HOW DO YOU KNOW IF YOUR PRODUCT IS ON TRACK OR IN THE WEEDS?
Product Management Secrets: Techniques For Product Managers To Boost Product Sales And Increase Customer Satisfaction
By
Price: $9.97 USD. Words: 8,480. Language: English. Published: January 30, 2014. Category: Nonfiction » Business & Economics » Marketing
The job of a product manager is made even more difficult by the simple fact that it really does not come with any clear instructions on how to do it correctly. As product managers we are constantly searching for ways to become better. What You'll Find Inside: * 9 WAYS TO TO BECOME AN INFORMATION PRODUCT MANAGER * WHY PRODUCT MANAGERS NEED TO KNOW THAT COST PLUS PRICING IS WRONG, WRONG, WRONG