Branding 123: Build a Breakthrough Brand in 3 Proven Steps by Barry Silverstein
Series: 123 eGuides.
Approx. 14,930 words.
Published on July 28, 2011.
This eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. A branding expert provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Written clearly and concisely. Includes examples/resources.