Smashwords Book Marketing Guide    by Mark Coker
Price: Free! 11220 words. Published on December 22, 2008. .
This free book marketing primer provides authors easy-to-implement advice on how to market their books at Smashwords and elsewhere. It starts with an overview of how Smashwords helps promote your book, and then provides 30 simple do-it-yourself marketing tips. The book is useful to all authors, even those who don't yet publish on Smashwords. Updated May 22, 2010.

Top Secrets for Doing Your Own PR    by Gini Graham Scott
Price: $2.99 USD. 28950 words. Published on November 10, 2009. .
This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to the media, handling follow-up, timing and keeping track of your PR, using e-books, networking at events, using the social media, and assessing your campaign.

Trash Proof News Releases    by Paul Krupin
Price: $4.99 USD. 70670 words. Published on November 12, 2009. .
Trash Proof News Releases is a tool designed with one specific goal – to get you publicity in your target media that achieves a return on investment that rivals and even exceeds your best marketing. It offers media everything they need to run with the story using you and the resources you’ve arrayed and meet their needs in today’s fast paced environment and ever changing technologies.

How to Get Free Publicity    by Linda McDermott
Price: $0.99 USD. 19810 words. Published on April 5, 2010. .
Every business, organisation or venture needs some kind of publicity. If you’re a speaker, trainer, sales person, self-employed or a committee chair, the proven tips in this book can save you thousands in advertising dollars. For a simple way to sort out your strategy, this practical, fun book is a must.

How to Hold a Book Launch    by Heather Mackay 
Price: $3.99 USD. 2790 words. Published on August 8, 2010. .
One of a series on self-publishing from Mackay Books, this explains how to launch your print book and maximise sales. Learn how many books sell at launches, with promotional tools to boost pre-publicity. Find ideas for venues, catering, and timing. With this information your book launch will be an enjoyable event that will set you on the path to being a successful writer.

Getting Coverage, an Insider's Guide to Effective Media Relations    by Rex Evans Wood
Price: $0.99 USD. 17790 words. Published on August 27, 2010. .
Most people are unaware of their potential for media coverage. Getting Coverage begins with a methodology for developing that potential. It continues with tips on contacting the media and working with the media. It concludes with a section on handling a public relations crisis. This handbook is ideal for anyone wishing to have a better understanding of local and regional media relations.

Getting Started on the Web for Writers    by Kandie Delley
Price: $0.99 USD. 10040 words. Published on March 30, 2011. .
If you are at start of your literary or performance career and want to establish your digital brand, but boggled by the weight of the business side of your goals then Ms. Delley's Getting Started on the Web eBooks are what you need as a cost-friendly guide to navigate your brand on the information super highway. GSOTW eBooks also include bonus and financial prosperity chapters.

Getting Started on the Web for Actors    by Kandie Delley
Price: $0.99 USD. 11070 words. Published on March 30, 2011. .
If you are at start of your acting career and want to establish your digital brand, but boggled by the weight of the business side of your goals, then Ms. Delley's Getting Started on the Web eBook are what you need as a cost-friendly guide to navigate your brand on the information super highway. GSOTW for Actors also include bonus material and financial prosperity chapters.

How To Be a Successful Election Candidate    by Rupert Matthews
Price: $3.99 USD. 39780 words. Published by Bretwalda Books  on April 17, 2011. .
A simple, step by step guide on how to be a winning election candidate by one of the best campaign managers in the business.

We Can Be Superstars: Public Relations and Self-Promotion for the Playwright    by Bunny Ultramod
Price: $3.99 USD. 21470 words. Published on May 8, 2011. .
"Everybody should have a their own press agent; failing that, they should be their own press agent," writes playwright and critic Bunny Ultramod in this cheeky guide to publicity for the playwright.