Smashwords Book Marketing Guide    by Mark Coker
Price: Free! 13980 words. Published on December 22, 2008. .
This free book marketing primer provides authors easy-to-implement advice on how to market their books at Smashwords and elsewhere. It starts with an overview of how Smashwords helps promote your book, and then provides 39 simple do-it-yourself marketing tips. The book is useful to all authors, even those who don't yet publish on Smashwords. Updated May 22, 2013.

Top Secrets for Doing Your Own PR    by Gini Graham Scott
Price: $2.99 USD. 28950 words. Published on November 10, 2009. .
This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to the media, handling follow-up, timing and keeping track of your PR, using e-books, networking at events, using the social media, and assessing your campaign.

Trash Proof News Releases    by Paul Krupin
Price: $4.99 USD. 70670 words. Published on November 12, 2009. .
Trash Proof News Releases is a tool designed with one specific goal – to get you publicity in your target media that achieves a return on investment that rivals and even exceeds your best marketing. It offers media everything they need to run with the story using you and the resources you’ve arrayed and meet their needs in today’s fast paced environment and ever changing technologies.

How to Get Free Publicity    by Linda McDermott
Price: $0.99 USD. 19810 words. Published on April 5, 2010. .
Every business, organisation or venture needs some kind of publicity. If you’re a speaker, trainer, sales person, self-employed or a committee chair, the proven tips in this book can save you thousands in advertising dollars. For a simple way to sort out your strategy, this practical, fun book is a must.

How to Hold a Book Launch    by Heather Mackay
Price: $3.99 USD. 2790 words. Published on August 8, 2010. .
One of a series on self-publishing from Mackay Books, this explains how to launch your print book and maximise sales. Learn how many books sell at launches, with promotional tools to boost pre-publicity. Find ideas for venues, catering, and timing. With this information your book launch will be an enjoyable event that will set you on the path to being a successful writer.

Media Secrets: How to Write the Ultimate Media Pitch 42 Tips To Free Publicity - Publicize Yourself, Your Web Site, Your Book or Products    by Jani Zubkovs
Price: $9.99 USD. 13540 words. Published on March 15, 2011. .
Publicizing your book, Web site or products can be a daunting task if you don’t know what you are doing. I'm not talking about you budding fiction writers out there trying to emulate Mary Shelly or John Grisham. These established fiction writers have a built in audience, they don't have to go out and try and promote their new or other books. They already have a fan base, you don't.

How To Be a Successful Election Candidate    by Rupert Matthews
Price: $3.99 USD. 39780 words. Published by Bretwalda Books  on April 17, 2011. .
A simple, step by step guide on how to be a winning election candidate by one of the best campaign managers in the business.

We Can Be Superstars: Public Relations and Self-Promotion for the Playwright    by Bunny Ultramod
Price: $3.99 USD. 21470 words. Published on May 8, 2011. .
"Everybody should have a their own press agent; failing that, they should be their own press agent," writes playwright and critic Bunny Ultramod in this cheeky guide to publicity for the playwright.

The Ultimate Press Release Swipe File: 50 Templates That You Can Use to Get Your Business Media Exposure Today    by Pete Williams
Price: $9.95 USD. 12930 words. Published by Preneur Marketing  on June 9, 2011. .
Filled with over 199 hooks, headlines, rationale, and examples that you can swipe and implement into your next press release, The Ultimate Press Release Swipe File has been designed to help eliminate any procrastination or mental blocks. It also includes exclusive access to full marketing course sessions and audio interviews with PR experts -- a $176 value.

Media Strategies for Internet Marketers: How to Use Publicity + Offline Exposure to Drive More Traffic & Increase Conversions Online    by Pete Williams
Price: $9.95 USD. 26390 words. Published by Preneur Marketing  on June 19, 2011. .
Get more qualified traffic to your website and increase your conversion rate - for free. Entrepreneur Pete Williams gives you proven methods to help you generate the publicity and exposure you deserve. An essential read for any online business owner, blogger or niche marketer, it also includes exclusive access to full marketing course sessions and audio interviews with PR experts - a $176 value.