Publicity Tactics: Insights on Creating Lucrative Media Buzz by Marcia Yudkin
Approx. 19,870 words.
Published on May 26, 2012.
Get noticed. Earn your 15 1/2 minutes of fame. Spread the word far and wide. Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.