The Dynamic Manager’s Guide To Marketing & Advertising: How To Grow Sales And Boost Your Profits    by Dave Donelson
Price: $9.95 USD. 68270 words. Published on November 2, 2010. .
Grow your business with good marketing, advertising, and sales promotions. Hundreds of entrepreneurs and small business managers just like you tell how they learned to identify their best prospects, define their needs, and design marketing and ad campaigns that make the cash register ring.

Retail Selling: The Dynamic Manager’s Handbook On How To Increase Retail Sales    by Dave Donelson
Price: $2.99 USD. 6260 words. Published on May 28, 2011. .
Retail selling should be an active process. Salespeople in stores don’t have to wait for the customer to buy something—they can increase sales and earn bigger commissions with some simple creative selling techniques. The result? The customer buys more items more frequently. The retail store environment makes a difference, too.

Retail Truths    by Chip Averwater
Price: $3.99 USD. 66030 words. Published on January 1, 2012. .
427 lessons from the frontline of retailing. Profit is not immoral. A company is known by the people it keeps. A manager is not a referee. Good management is an attitude, not a technique. Two stores don’t make twice as much. A little success creates a lot of overhead. Bankers want you most when you need them least. “A compendium of street-smart retailing insights and acumen."

Success: The 10 Most Important Lessons in Specialty Store Retailing    by Linda Talley
Price: $3.99 USD. 15430 words. Published on January 2, 2012. .
Get the competitive edge by learning what you can do to differentiate yourself and your store. These 10 tips are some of the most useful ideas that can ensure your store’s success. These ideas will differentiate your store from your competitors in order to establish a brand, gain customers and customer loyalty. It’s all about changing the experience you create with your customers.