Maximizing Revenue & Margin from your Existing Customers in Recession & Recovery by Rupert Hart
Approx. 11,500 words.
Published on December 23, 2009.
Why are Existing Customers always your starting point in a recession? Because they trust you and have relatonships already set up with you. This book will show you to focus on the right customers, reinforce customer loyalty and extract more revenue. "Maximizing Revenue" should be required reading for busy managers and sales executives at all levels.