UnSelling: Sell Less ... To Win More
By Peter Bourke
Published: April 6, 2011.
The more you sell, the less the client trusts you to tell them the truth. The more you sell, the less inclined the client is to listen. In reality, the more you sell, the less you win. This book on UnSelling is designed to shift the buyer-seller relationship from subservient to collaborative. Your sales people and leaders will never “sell” the same way again – and will win more as a result.