No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing by Marcia Yudkin
Approx. 9,850 words.
Published on June 17, 2012.
Learn to write attention-getting yet sincere and helpful sales copy. This concise handbook from an expert on copywriting and creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.