Books tagged: smps

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Found 2 results

Construction Marketing Ideas:Practical strategies and resources to attract and retain profitable clients for your architectural, engineering or construction business
By
Price: $29.95 USD. Words: 50,130. Language: English. Published: June 12, 2010. Category: Nonfiction » Business & Economics » Marketing
Marketing in the architectural, engineering and construction industries lags behind most others in sophistication and strategies. Many professional practices and contractors chase public tender/bidding opportunities and others rely on repeat and referral business without appreciating the power of their brand.
Construction Marketing Ideas - Electronic Edition Vol. 1 -- The Fundamental Concepts
By
Price: $9.89 USD. Words: 20,180. Language: English. Published: September 19, 2010. Category: Nonfiction » Business & Economics » Marketing
Learn the basic guidelines for effective marketing for architectural, engineering or construction-related businesses. You will discover the true meaning of the word "brand" and why successful marketing is much more about your client relationships/experience than advertising. This volume will give you a solid grounding on the basics of effective marketing for your business.