Construction Marketing Ideas - Electronic Edition Vol. 1 -- The Fundamental Concepts by Mark Buckshon
Approx. 21,670 words.
Published on September 19, 2010.
Learn the basic guidelines for effective marketing for architectural, engineering or construction-related businesses. You will discover the true meaning of the word "brand" and why successful marketing is much more about your client relationships/experience than advertising. This volume will give you a solid grounding on the basics of effective marketing for your business.