Ping: How to Tap into the Power of Traditional and Social Media to Massively Improve Your Profile and Profits by Alan Stevens
Approx. 29,030 words.
Published on November 24, 2009 by
PR is about managing the flow of information between you (or your business) and the public. That’s all there is to it. These days, the flow is not one-way. You ping and stuff comes back. Some people are handling this two-way information flow better than others.- Alan Stevens.