Smashwords Book Marketing Guide    by Mark Coker
Price: Free! 11220 words. Published on December 22, 2008. .
This free book marketing primer provides authors easy-to-implement advice on how to market their books at Smashwords and elsewhere. It starts with an overview of how Smashwords helps promote your book, and then provides 30 simple do-it-yourself marketing tips. The book is useful to all authors, even those who don't yet publish on Smashwords. Updated May 22, 2010.

The Self-Publishing Manual, Volume 2    by Dan Poynter
Price: $7.97 USD. 30810 words. Published on February 1, 2009. .
Book publishing is changing: this book describes how to take advantage of those changes. This Volume II is the sequel to The Self-Publishing Manual (Volume I), the most successful book ever written on the subject. This manual describes how to use new techniques to write your book even faster, use new technology to publish it for less, and how to use social media for promotion.

Internet Famous: A Practical Guide to Becoming an Online Celebrity    by Cameron Chapman
Price: $9.99 USD. 65310 words. Published on September 18, 2009. .
Internet Famous is the complete guide to making your name known online. With chapters covering everything from the basics of what Internet famous is to the different types of social media to creating your own plan for gaining online fame, Internet Famous has all the information you need to become an online celebrity, whether for business or personal purposes.

Twitter (A little birdie told me) Building your business one tweet at a time    by Henry Button
Price: $4.99 USD. 19100 words. Published by The Butler Publishing Group  on October 27, 2009. .
There are not many really useful business tools that can lay claim to being 100% free. Twitter does, however, and while the opportunities it presents aren't really obvious at first glance, they're still manifold. Business users are learning new ways to turn Twitter to their advantage each and every day. Surprisingly, one of the best uses of Twitter is to add some human personality to your brand.

MediaMasters    by Alan Stevens
Price: $9.99 USD. 36480 words. Published by Bookshaker.com  on November 21, 2009. .
An invaluable guide, full of insights." THE GUARDIAN Let the pros show you how to handle the media... If you have an important message to get across it pays to learn from the best. This book gives you insider access to the combined knowledge of MediaMasters in fields ranging from politics, sports, weather and news to comic strips, chat shows, soaps, photography, radio and the internet.

Ping: How to Tap into the Power of Traditional and Social Media to Massively Improve Your Profile and Profits    by Alan Stevens
Price: $9.99 USD. 29030 words. Published by Bookshaker.com  on November 24, 2009. .
PR is about managing the flow of information between you (or your business) and the public. That’s all there is to it. These days, the flow is not one-way. You ping and stuff comes back. Some people are handling this two-way information flow better than others.- Alan Stevens.

DRIVE! The Busy Realtors' Guide to Profitable Social Media Marketing    by Tod Maffin
Price: $9.99 USD. 12570 words. Published on March 28, 2010. .
DRIVE! The Busy Realtor’s Guide to Profitable Social Media Marketing is a 60+ page handbook for any realtor who wants to get started in social media marketing. Market yourself and your listings in social media spaces like Facebook, Twitter, and Flickr. It also covers why you shouldn’t overthink your web site, how to set up online focus groups, and much more.

Emerging Marketer - Engaging Today's Users, Pursuing Tomorrow's Media (eBook 1)    by Shawn Rorick
Price: $7.99 USD. 20670 words. Published on April 12, 2010. .
A glimpse into the future summarizes and offers a realistic plan of attack when determining which new advertising channel is right for your company strategy. Social media and search marketing go hand-in-hand and are a combination more powerful than most marketers imagine. This series explores both and their role in our digital future and introduces emerging media today.