Spanish is a Dying Language: How Businesses, Organizations and Politicians Can Reach Latinos
Businesses in the U.S. waste big money trying to reach Latinos. Part of the problem is that a “Latino market” doesn’t even exist. Most businesses are actually trying to target Latino immigrants, which is a different and definable market. And understanding the people is far more profitable than dreaming about learning Spanish. This short read tells you how to roll out the welcome mat intelligently.