How to Manage Your PR by Dr Jim Porter
Approx. 2,690 words.
Published on January 13, 2012.
Entrepreneurs Brief Guide - How to Manage Your PR.
In 30 minutes, learn how to: (a) Define your need for PR, (b) Approach the media and sell your story, (c) Come up with new ways to reach your audience and (d) Format your press release.