By Kenneth Smith
Published: November 25, 2013.
Before you start your start-up, use Selling Innovation to build a sustainable sales process that will attract customers and investors. Recommended reading by MassChallenge, Innovation Excellence, AngelMD, New York Startup Lab, StartupCampSK, Care Innovators, IEEE Boston, and 128ICG. Introduction by John Harthorne, founder & CEO of MassChallenge