Strategic Marketing: Insights on Setting Smart Directions for Your Business
By Marcia Yudkin
Published: May 26, 2012.
Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn how to become the master of your own business fate.