Books tagged: strategic marketing

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Found: 6 results

Entrepreneur Journeys (Volume Three): Positioning: How To Test, Validate, And Bring Your Idea To Market    by Sramana Mitra
Price: $9.99 USD. 64950 words. Published on August 10, 2009. .

In the third book in her EJ series, Sramana offers a close look at the process of sculpting your idea into a sharply defined Go To Market strategy. Clarity, Mitra confirms, is the ultimate tool in building a successful business. But such clarity requires asking the right questions. Mitra showcases case study after case study of successful entrepreneurs & simulates a due diligence exercise.
Discover Your Inner Strength    by Bob Weinstein, Lt. Colonel, US Army, Ret.
Price: $6.95 USD. 106150 words. Published by Health Colonel Publishing  on November 17, 2009. .

By Lt. Col. Bob Weinstein, Stephen Covey, Ken Blanchard and Brian Tracy, among others. Discover Your Inner Strength is the tool that can help you to dig deep inside and unleash your inner strength. Each interview in this anthology will give you valuable resources and knowledge about how to find your inner strength. Col. Weinstein talks about how to get your priorities straight.
292 Profit Strategies for Business Owners and how to use them effectively    by Al Cooper
Price: $4.99 USD. 42680 words. Published on June 26, 2011. .

This book is aimed at owners of small businesses who want to know how to plan, market and sell their way to better profits on a sustainable basis. It can be used by any business and has been tried and tested across the world by thousands of businesses. It presents an easy step by step approach to working on the 6 key profit components in all businesses that leading entrepreneurs use naturally.
The 7 Deadly Sins of Resource Management: How to Find and Fix Costly Drains on Your Business and Create a Change-Ready Organization    by Bruce Hunter
Price: $3.99 USD. 7930 words. Published on January 17, 2012. .

What is your company vision? How does your organization manage change? What about talent and project management? Whether you’re committing just one deadly sin—or all 7—this handbook will help you identify trouble spots and get back on course with valuable strategies you can put to work immediately.
The Four Quadrants of Want: Achieve Viral Customer Enthusiasm    by Robert Casper
Price: $1.99 USD. 4070 words. Published on February 12, 2012. .

“The Four Quadrants of Wants” provides the means to seize your revolutionary new sales strategy. Boost sales in any industry by directly appealing to wants and desires. Needs and benefits are no longer enough. You need to appeal to deeper emotions. The rewards are phenomenal. Bring your professional sales force to the next level with the Four Quadrants of Want
Strategic Marketing: Insights on Setting Smart Directions for Your Business    by Marcia Yudkin
Price: $9.99 USD. 20980 words. Published on May 26, 2012. .

Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn how to become the master of your own business fate.