Construction Marketing Ideas - Electronic Edition Vol. 1 -- The Fundamental Concepts    by Mark Buckshon
Price: $9.89 USD. 21670 words. Published on September 19, 2010. .
Learn the basic guidelines for effective marketing for architectural, engineering or construction-related businesses. You will discover the true meaning of the word "brand" and why successful marketing is much more about your client relationships/experience than advertising. This volume will give you a solid grounding on the basics of effective marketing for your business.