You are Being Controlled
Don’t be put off by the dry, objective language and approach. You use Skinner and Pavlov every day. The second part, How to Create Useful Idiots, shows how advertisers, interest groups, political parties, friends and enemies use Skinner and Pavlov as building blocks to create Hit Lists and Narratives to influence what you think, how you feel, and what you do. Best to know how they do it.