Books tagged: unique selling proposition

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Course Corrections: Navigating the Entrepreneurial Waters    by Mike Wells
Price: $4.99 USD. 15560 words. Published on April 21, 2011. .

This book consists of 12 articles I wrote during the throes of building my business, Arnet Corporation, during the personal computer revolution of the 1980s. After several brushes with bankruptcy, the company took off, won numerous awards, and made the INC. 500 two years in a row. If you are an entrepreneur or small business owner, or thinking of starting your own company, this book is for you.
Copywriting, Made So Simple Even You Can Understand    by Mike Swedenberg
Price: $0.99 USD. 9620 words. Published on September 1, 2012. .

A funny title but a serious study. A step by step guide in writing an effective ad written by a lifelong copywriter. Mike Swedenberg was trained at the School of Visual Arts and has 42 years in advertising, copywriting, sales and marketing.