The Zuckerberg Galaxy
A Primer for Navigating the Media Maelstrom. Centennial tribute to Marshall McLuhan, who foresaw the Internet, Google, Wikipedia, and e-commerce in his classic Gutenberg Galaxy. Shows how McLuhan enhances his friend Peter Drucker's work on management and innovation. The Zuckerberg Galaxy also examines social media's disruption of human nature, making people "discarnate."