The Man Behind The Brand - Big Business    by Doug Gelbert
Price: $0.99 USD. 7220 words. Published on December 1, 2010. .
Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Maytag, Kellogg. Nowhere to be found. How many names are more famous than Howard Johnson or Milton Bradley Oscar Mayer? But who were these folks? Let’s look at the men behind the corporate names.

Listening for Leviathan    by Mary Jo Kelly Wilhelm
Price: $9.99 USD. 63630 words. Published on January 27, 2011. .
Listening for Leviathan is the biography of Captain Joseph Paul Kelly, USNR, the US Navy's Father of Project Caesar and SOSUS. During the Cold War, Captain Joe Kelly headed the anti-submarine project that secretly tracked Soviet submarines during the Cuban Missile Crisis. Later, SOSUS discovered the causes of the destruction of the two US nuclear submarines Thresher and Scorpion.

Famous Names; Forgotten People - 250 Stories of Forgotten People Behind Our Brand Names    by Doug Gelbert
Price: $5.00 USD. 132530 words. Published on April 26, 2012. .
Howard Johnson, Milton Bradley, Oscar Mayer, Russell Stover, John Deere. Real people all. Here are the stories of 250 men and women whose products became household names. Many are inspiring, some are dispiriting (David Buick, raise your hand) but may none be forgotten.

War of the Currents    by Alfonso Borello
Price: $1.99 USD. 4670 words. Published on March 2, 2013. .
HE TURNED NIGHT into day with the invention of alternating current which is still the standard today; he was the father of over one hundred patents, his genius was overshadowed by malefic individuals who called him a quintessential mad scientist; he was ripped off by Thomas Edison for fifty thousand dollars, and the FBI had a large dossier of him which later disappeared. In 1943 he was found dead.