The Art of the Case Study by Ciaran Nagle
Price: $9.99 USD. 19660 words.
Published on February 25, 2013. .
This book is an easy-to-read guide for marketers and business owners in all industries. It describes why a case study is your most powerful marketing tool, how to write one and then how to use it both on and off the internet to win new customers. The author is GE-trained but has also spent 12 years working with small and medium-sized businesses, helping them find new clients.