This book was written to be a down & dirty guide to sales and marketing for ... MICRO, MINI and SMALL businesses. Let me repeat that size - MICRO, MINI and SMALL business - where the owner wears many hats.
It was NOT written, as many sales and marketing books are written, for large businesses with huge budgets and lots of staff. More
Author Lynda D. Kavanagh will explain how finding your pink suede boot customer will put a halt to declining sales, or worse, to sales that suck.
If you are the owner or manager of a micro, mini or a small business who has become frustrated in not knowing if your marketing is working, then this book is for you.
The book examines the various components of marketing and stresses of which sales is only one component. If your business is struggling, then it may not only be a sales problem, perhaps there are hiccups happening in other components of your marketing. Lynda will explain the six primary methods of getting your message out, from most effective to least effective. The information in this book is provided in a straight forward, easy-to-implement way that can be accomplished with minuscule marketing budgets.
Lynda Kavanagh has been involved in sales and marketing since 1972 and has been an Entrepreneur since 1994. Her Alberta-based business, WOW Communications & Training Corp., has trained and consulted with thousands of people in how to market their businesses effectively