Radio Advertising for Retail Small Business

The weapon of big business is a huge advertising budget. They can afford to dominate every media outlet in your city. They don't need to have a strategy or compelling ads. The only thing they need for "gray-matter-real-estate" in the head of every person is a bunch of money.
Why radio? Because it is a vehicle to deliver your words intrusively through people’s un-closable ears. More
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Price: Free! USD
Words: 11,370
Language: English
ISBN: 9781476097107
About Randy Allsbury

RANDY ALLSBURY BIO

After a 12 year as a pastor and youth pastor, Randy transitioned almost a decade ago into the corporate world bringing the philosophy of “core values” based marketing or relationship marketing. Before founding Belief Marketing, Randy was an advertising account executive for Clear Channel Radio and Tyler Media Group. Understanding the importance of communication, Randy is an expert copy writer, marketing strategist, and media negotiator. He was recognized nationally for his campaign for Jason’s Deli in 2003. In 2004 “Put Your Money Where Their Ears Are” was published by Wizard Academy Press. Randy’s has been mentored by Roy H. Williams (a.k.a. The Wizard of Ads), Chuck Mefford and Dr. Jim A. Talley. He resides in Edmond, OK with his wife “Princess Sherri” and their five kids Ashley (25) Austin (22) Avery (18) Amy (14) and AJ (6).

For the past decade Randy Allsbury has been targeting relational customers for their clients. Relational customers think long term, they are more likely to be repeat customers and generally spend more money. As the Relational client base increases, the business owner’s profit increases due to larger margins. Relational customers are looking for an expert they can trust. In most cases, price becomes a secondary concern under making the right choice. See www.Allsbury.com

“We are moving into our fifth year using Belief Marketing as our main advertising agency. Our sales have increased substantially every year and we have seen record profits in many of our centers.” Greg, Owner of Precision Tune Auto Care

“The response we are seeing from our advertising program is nothing short of spectacular. Monthly sales one year after we began following Randy's program we have seen sales increases as high as 78.52%.”

Joe, Owner
Chapin Furniture.com
Chapin, South Carolina

It is my privilege to recommend to you the services of Mr. Randy Allsbury and “Belief Marketing, Inc.” for promotion of your dental practice. It was my good fortune to become associated with Randy in 2007, and contract him for marketing of my office. Randy’s creativity and advice have been invaluable to the success of my dental practice in these difficult economic times. Listening to Randy’s recommendations and ideas for the growth of your practice would be time well spent and a wise investment.

Jim E. Cox, DDS JimCoxDental.com

“Business runs on relationships, relationships take time.”
---Randy Allsbury

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