Published: Nov. 29, 2011
Words: 64,589 (approximate)
Language: English
ISBN: 9780984766000

Short description

Discover how leading advocates – working individually and in organizations from grassroots to global - create change. You'll learn techniques that are transforming advocacy… and the world. Inspiring stories and practical how-tos make Animal Impact a must-read for anyone who cares deeply about animals. Recommended by VegNews, Peter Singer, Wayne Pacelle, Bert Troughton, Esther Mechler, and more.

Extended description

Praised by luminaries including Peter Singer, Wayne Pacelle, Ed Sayres, Gene Baur, Esther Mechler, Bert Troughton, Aimee St. Arnaud, Michelle Thew, and others, "Animal Impact" reveals a powerful approach for achieving the results that advocates and the animals deserve.

Discover how more than 80 leading advocates create change. You'll learn a seven-step system with techniques that are transforming advocacy… and the world. Find out what it takes to be effective personally and in organizations from grassroots to global. Engaging stories and practical how-tos make "Animal Impact" a must-read for anyone who cares deeply about helping animals.

You'll get a behind-the-scenes look at how some of today's most respected animal advocates are making a difference. An innovative, easy-to-remember framework summarizes key points for action.

Newcomers can get a fast start to high-impact advocacy. Veterans in the field will benefit from fresh ways of thinking, as well as new methods to apply. T.. (Read more) Praised by luminaries including Peter Singer, Wayne Pacelle, Ed Sayres, Gene Baur, Esther Mechler, Bert Troughton, Aimee St. Arnaud, Michelle Thew, and others, "Animal Impact" reveals a powerful approach for achieving the results that advocates and the animals deserve.

Discover how more than 80 leading advocates create change. You'll learn a seven-step system with techniques that are transforming advocacy… and the world. Find out what it takes to be effective personally and in organizations from grassroots to global. Engaging stories and practical how-tos make "Animal Impact" a must-read for anyone who cares deeply about helping animals.

You'll get a behind-the-scenes look at how some of today's most respected animal advocates are making a difference. An innovative, easy-to-remember framework summarizes key points for action.

Newcomers can get a fast start to high-impact advocacy. Veterans in the field will benefit from fresh ways of thinking, as well as new methods to apply. The lessons are useful for individual advocates, volunteers, frontline staff, program and campaign managers, executive directors, board members, and funders. Though written for people seeking to influence others, the insight on what separates winning efforts from disappointments will also interest movement observers and students of social change.

For more than a decade, Caryn Ginsberg has helped leaders on issues including: spay/neuter, adoption, emergency animal services, humane education, vegetarianism and veganism, wildlife, and more. As an instructor for Humane Society University and at conferences and events, she has shared strategies about influencing people, businesses and government. Now "Animal Impact" brings every advocate the keen insight that leaders in the field have relied on for more than a decade.
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Tags

animals, advocacy, communications, social change, vegetarian, animal rescue, social marketing, animal rights, animal conservation, animal activist, environmentalist, animal welfare, environmental conservation, enviromentalist, animal welfare helping animals, animal control, animal liberation, animal shelters, vegans, animal charity, behavior change, animal sanctuary, animal protection, nonprofit marketing

Available ebook reading formats

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Reviews

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Review by: Pamela Cameron on May 26, 2012 :
Animal Impact has changed the way I think about social change. It's the best $20 I've spent this year.
(reviewed within a month of purchase)

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