Ong's Hat: Incunabula

"Ong's Hat was more of an experiment in transmedia storytelling than what we would now consider to be an ARG but its DNA - the concept of telling a story across various platforms and new media- is evident in every alternate reality game that came after." - Games Magazine 2013 More
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About Joseph Matheny

Some of the things I have achieved as an inventor, creator, product manager, CEO, CTO, writer and artist include: Playing a role in establishing and evangelizing standards and practices such as PDF, DVD, Social Media, Podcasting, & ARG/Transmedia. I am an inventor . I have designed apps for iPhone, iPad and other mobile platforms. I am a published author of screenplays, white papers, technology, sci-fi, marketing and gaming books. My pioneering work in Transmedia is chronicled in the University level textbook: Legend-Tripping Online: Supernatural Folklore and the Search for Ong’s Hat – University Press of Mississippi (May 17, 2011).

I have also been the executive producer and originator of the Santa Barbara International Film Festival Podcast the first film festival to podcast from the event, the executive producer/director of the Los Angles Film Festival podcast. I was one of the two founders/curators of the Greylodge Podcasting Company, a Independent film review site covered on MSNBC, Wall Street Journal and others. The Book I edited and contributed to : "This Is Not a Game" was included in the annual Tween market report that went to marketing executives worldwide in the toy, gaming and youth market industries. My work has been featured on CBS Marketwatch, CNN, CNET TV, Kiplinger’s, The Wall Street Journal, The New York Times, NHK, MTV, PBS, LA Times, Clear Channel Radio, BBC, MSNBC, Boing-Boing, and many other weekly newspapers, trade magazines, local and regional radio, television and newspapers.

Recently, my interactive work was profiled in Games(TM) magazine, where it was said of my interactive work, Ong’s Hat: “Ong’s Hat was more of an experiment in transmedia storytelling than what we would now consider to be an ARG but its DNA – the concept of telling a story across various platforms and new media- is evident in every alternate reality game that came after.”

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Ong's Hat: Incunabula
Ong's Hat: Incunabula

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