Building Success Through Creativity - 10 reasons why businesses can't ignore it in the creative economy
By Lewis Evans
Published by Inside Out Media
Not yet rated.
Published: Jan. 16, 2012
Words: 3,440 (approximate)
The best way to achieve sustainable growth in the creative economy is to build a strong creative culture at the core of your organization.
Every business and organization is born out of a spark of inspiration, a passion, a desire to do something better. That's right-brain, creative thinking. Yet traditional business practices are logical and analytical, which is left-brain, linear thinking. Our education promotes the left-brain approach as being 'serious' and reliable, and it therefore tends to predominate in our work activities, to the exclusion of our intuitive, creative faculties.
However, the creative qualities that give birth to organizations are the most powerful ones to use to sustain and grow it. Every single aspect of business—relationship dynamics, product development, operational processes, management practices, marketing, emotional/mental health, and customer relations—work better where there is a vibrant creative culture.
, business ethics
, success factors
, management style
, management entrepreneur
, success coaching
, management strategy
, business and soul
, success at socialempowerment
, business advantage
, management principles
, creative culture
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