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on Jan. 10, 2011 :
This is one of the best books in the field of semiconductor history & Silicon Valley since Tim Jackson´s "Inside Intel".
The difference is that Jackson gives an external overview about decades of Intel history, whereas Coleman and Shrine focus more deeply on the younger timeframe and tell their story out of a more personal perspective. Being former employees that is neither surprising nor bad or wrong. It is just a different approach.
I started to read Andy Groves "Only the paranoid survives", but quickly switched to "Loosing faith" and didn´t look back until right through the end.
It is really interesting and IMO anyone working on semiconductor should read this. Being not personally involved it is also funny to read, that the same mangement shit seems to be hitting the fan worldwide, while bureaucracy increases exponentially.
The only thing one should keep in mind is, that the authors mainly describe the situation of people, who suffer from middle management, mainly in peripheral business divisions like IT or supply chain.
They openly often exclude cleanroom manufacturing groups from their accusitions.
In my opinion that´s the reaon, why Intel is still strong, despite all the management problems going on.
They also seem to be a bit biased by General Electric´s style of working. IMO you can find the same number of employees,being sick of GE´s Six Sigma crap, compared to the ones suffering from Intel´s "focal" problems.
But that doesn´t change the big picture.
Therefore clearly a 5 star rating.
(Although I must admit, if there would be 6 stars ....they would go to Tim Jackson´s "Inside Intel", which is an absolut MUST Read).
(reviewed within a month of purchase)