35 Strategies to Market a Product

Learn the 35 strategies to market a product. Discover the many methods to market a product that are not found together in any one book. Includes the step-by-step process, website resources, and examples. More

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Words: 17,730
Language: English
ISBN: 9781310162756
About Matthew Yubas

Matthew Yubas is a Certified Professional Marketing Consultant for the Small Business Development and International Trade Center. He has developed products for 24 years as an Engineer, Product Manager, and Consultant for startups, small business, and Fortune 500 companies.

He has helped clients in a diverse number of industries that include photography equipment, auto accessories, soy candles, children's clothing, sporting goods, digital art, software applications, wireless devices, and home décor.

Matthew is the author of several articles, kits, and books including "Product Idea to Product Success" which has been used by inventors, entrepreneurs, colleges, government agencies, and sold into 14 countries.

He has been featured on television and radio and has been tapped for his expertise in bringing products to market in many syndicated publications.

Matthew earned a B.S. in Engineering from Pennsylvania Spring Garden College in Philadelphia, and an M.B.A. In Management and Marketing from San Diego State University.

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