What Is Web Analytics and How to Get Started

By John Cassidy, Jr
$9.99 Rating: Not yet rated.
Published: March 24, 2012
Words: 50,661 (approximate)
Language: English
ISBN: 9781476147048

Short description

What Is Web Analytics and How to Get Started offers a simple, easy to follow process that demonstrates, step by step how to get started, gather and organize needed data and effectively measure and analyze results. It will guide you through the entire process and explain how each individual action interconnects to form the basis of an ongoing site optimization strategy.

Extended description

Not sure what is web analytics or where to begin? What Is Web Analytics and How to Get Started offers a simple, easy to follow process that will overcome common challenges and address the overwhelming feeling that soo many encounter when first entering the world of web analytics. The book explains, step by step how to get started, gather and organize needed data and effectively measure and analyze results. It will guide you through the entire process and explain how each individual action interconnects to form the basis of an ongoing site optimization strategy.

What you will discover:
-A simple and easy to implement starting point
-Definitions of common web traffic and social media metrics (Read more) Not sure what is web analytics or where to begin? What Is Web Analytics and How to Get Started offers a simple, easy to follow process that will overcome common challenges and address the overwhelming feeling that soo many encounter when first entering the world of web analytics. The book explains, step by step how to get started, gather and organize needed data and effectively measure and analyze results. It will guide you through the entire process and explain how each individual action interconnects to form the basis of an ongoing site optimization strategy.

What you will discover:
-A simple and easy to implement starting point
-Definitions of common web traffic and social media metrics
-Guidance in identifying data needs and sources
-How to organize data in a consistent fashion
-Techniques for data measurement and analysis
-Use of quantitative and qualitative data
-How to convert insight into action
-Help in understanding how each step interconnects
-Transforming actionable insight into the formation of a site optimization strategy

Results analysis paves the way to better understanding of your online operations and your customers' behaviors and needs. Ensure your web site's performance future through implementation of a simple, but solid web analytics foundation!
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Tags

internet, web, internet marketing, process, internet business, internet help, analysis, web marketing, process improvement, analytics, web site development and promotion, internet strategy, internet marketing beginners, website traffic, internet business ebook, web strategy, internet marketing strategies, web marketing strategy, web 20 marketing

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